Look what I caught using Berkley Gulp! Alive! bait: a 9.5 pounds, 29 inch black drum. I was fishing in Galveston Bay off the Texas City Dike.

Every day is a great day to go fishing!

Captain Rodney Smith, Coastal Angler Magazine - Publisher of Coastal Magazine, Author of Catching Made Easy and member of the Emmy Award-Winning Sun Sports Florida Fishing Report, FOWA member, Fishing Guide (2007)
"Hands down this is the most important tool that all anglers should have in their boat or tackle bag. For years we out fish other anglers and guides because of this tool. I don't understand why everyone doesn't own and know how to properly use it. If you're not using an ARC Dehooker, you're not catching as many fish as you could be!

Take my word for it; buy and learn how to use an ARC Dehooker and you will catch more fish!